Other information Candie's is an American women's clothing brand launched in 1978.[1] Originally a shoe brand, it has increased its range of products, currently commercializing T-shirts, blouses, dresses, jackets, pants, lingerie, sweaters, etc.[2]
History
Candie's was originally a Charles Cole line of shoes from El Greco Inc. In 1986, Pentland Group acquired El Greco.[3] Pentland sold Candie's to Charles Cole's son Neil in 1991.[3] Candie's Inc. (later renamed Iconix Brand Group) acquired the Candie's brand in 1993.[3] Candie's has also sold juniors' jewelry and apparel. The brand also commercialized two fragrances: Candie's Heartbreaker Perfume Collection and Candie's Luxe Eau de Toilette Perfume Spray. The brand has also added curtains and girls' clothing and apparel.[clarification needed]
In June 2001, Candie's launched a non-profit foundation called The Candie's Foundation. The foundation's mission is to fight teenage pregnancy.[4][5]
Since 2005, Kohl's Department Stores has had exclusive rights to the Candie's brand in all departments except shoes. As of 2020, Kohl's Department Stores stopped carrying the Candie's brand. [6]
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https://waheedaharris.wordpress.com/2010/04/08/memories-of-the-80s-candies-shoes/
memories of the ’80s – Candie’s shoes
Posted on April 8, 2010 by Waheeda Harris
Every girl I knew wanted a pair of Candie’s – wooden slide shoes that transformed you from a plain girl to a sexy siren.
Beginning in 1981, Candie’s Shoes were launched onto the marketplace, using sexy television commercials to lure the young shoppers to want a pair of Candie’s.
Created by El Greco Leather Company, the shoes were directed at the teen and 20 something market, and creating a brand loyalty before the days of Mahnolo Blahnik and Jimmy Choo.
The first style, the Candie, was a wooden slide that seemed quite simple, but seemed to become the favourite of many consumers. By the mid 1980s the company had sold 14 million pairs of Candie’s shoes, with one of out every four women in the United States owning a pair of Candie’s shoes.
The Candie’s girl was definitely a bit unconventional, sexy and wanting to strut her stuff. The television commercials of the early 1980s were similar style to the emerging music videos, as seen here. The television campaign in 1982 was a jingle based on the phrase – She’s got Candie’s – and encouraged a buyer who wanted to be au courant, without breaking the bank.
I wanted a pair of Candie’s, but my Mum wasn’t convinced that I needed a pair of Candie’s. I used to go to one of the local shoe stores, and look at all the styles, a minute offering in a smalltown, as compared to what I would see when I would go to the big city. Yet, as I got older, and started earning my own money when I got my first job, I bought clothes and albums, but not the Candie’s.
Still a viable brand, now owned by Iconix Brand Group Inc., Candie’s continues its sexy look with celebs like Hilary Duff, Jenny McCarthy and this year with Britney Spears. All for a little shoe with a wooden heel – not that distinct in style, but oh so distinct in its marketing.
![Hetty III [Damesko]](https://ems.dimu.org/image/019EGLCNhkui8?dimension=250x250)
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